Leading Online Tropical Fish Retail Website / Business For sale: www.freshwateraquatics.co.uk
Leasehold Price: £55,000
Annual Turnover: £80,000
Location: Ash, Hampshire, England

Freshwater Aquatics (UK) Ltd is a long established company which is now one of the largest online retailers of aquarium fish through its website www.freshwateraquatics.co.uk. Originally established in 2007 as an importer and wholesaler of tropical fish the company has now evolved into a leading online retailer. As the economy and industry has changed over the last few years online sales of dry goods have become a large part of the industry and the online sale of livestock is now rapidly expanding.

The company has a page 1 add in google searches and the organic search produces bottom of page 1 - top of page 2 results and this is steadily improving. Google analytics shows 30,000 users for the last 90 day period.

The business operates from a light industrial unit on a flexible lease so can easily be relocated, incorporated into an existing company or run as is. Sales are being achieved solely from the online sale of freshwater tropical fish so there is huge potential to increase sales through increased lines such as foods, plants, consumables and equipment or by incorporating it into an existing retail business. There are also opportunities to further promote the business through social media and other online platforms.

The business runs a full quarantine set up with approximately 350 individually filtered aquariums. This enables the business to take advantage of the cost savings of importing direct and quarantining in-house prior to sale. The business also benefits from long established accounts with key suppliers.

The business can run with one full time member of staff and full training in the processes of packing and transporting fish can be given if needed.

The vendor has taken the decision to sell the business as it is now a very different business to the one originally founded and it is felt that the business will do much better with someone that has a passion for online platforms, social media and a better understanding of e-commerce.

The sale includes all assets and intellectual rights.

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